3 Major Mobile Marketing Trends
Mobile marketing budgets are expected to grow by as much as a quarter over the coming year, according to a survey by Warc and the Mobile Marketing Association (MMA) – and for good reason. Here are three of the top trends in Mobile Marketing today.
- Apps & Social Commerce
Consumers are beginning to rely more heavily on apps than on traditional desktop websites for their day-to-day decisions. Saved to the device that never leaves their side, apps also act as a reflection of the person’s lifestyle choices, increasing their loyalty to the company. Businesses are jumping on this marketing opportunity, especially through social media apps, which give businesses everything they need to know about a consumer to successfully advertise to them. Pinterest is a perfect example. Collecting information about a person’s interests, Pinterest is able to present buyable pins that a user is sure to love. Many advertisers are using Mobile Marketing Strategy plans to focus on social platforms.
- Mobile Wallets
The launch of mobile wallets such as Apple’s Passbook and Google Wallet have forever changed the way businesses engage their mobile customers. Approximately one third of smartphone users currently use some form of mobile wallet. In addition to increasing ease of pay for the consumer (which has resulted in an increase of sales), mobile wallets also give the customer opportunities to save tickets, discounts and loyalty cards to their smartphone. Over nine in ten mobile wallet users are likely to save personalized offers, and six in ten say that being presented with these coupons would increase their positive opinion of the retailer.
- Augmented Reality
With the wildly successful launch of Pokémon GO, augmented reality is becoming an increasingly familiar aspect of consumers’ lives. The game and similar augmented reality apps like SnapChat present marketers with a unique opportunity, as they combine social media with local marketing and mobile. Furniture and makeup companies are already jumping on board this technology. Customers can use AR to see what a sofa might look like in their actual living room, or virtually try on makeup before a purchase. The idea is to make a customer’s experience more easy, fun and convenient.
