A movie’s worth a million words (1.8 million, to be exact)

The world of tourism marketing is in constant motion, evolving to adapt to travelers’ wants; and the stats say they want just that: motion. Video consumption is on the rise, and so are the conversions that come with it.

  • Youtube says that video consumption increases by 100% every year
  • According to Facebook, video views per day doubled from 4 to 8 billion in 2016
  • An expected estimate of 74% of all internet traffic will be video in 2017

A picture may be worth a thousand words, but a video is the equivalent of 1.8 million words when trying to reach your target audience in the sea of digital content surrounding them. Virtual reality, 360° video and live video streaming are some of the biggest travel marketing trends for 2017, because a video is easier for the information-overloaded viewer to process.

Tourists are increasingly turning to videos when researching potential travel destinations to visit. Naturally, utilizing video marketing not only gives the traveler a more enjoyable online experience, it also is strategically beneficial for the destination. Again, the stats say it all:

  • Email videos lead to 200-300% increased click-through rates
  • Conversions increase by roughly 80% when you include a video on a landing page
  • More than 60% of users are more likely to buy a product online after watching a video

For obvious reasons, video is becoming a critical component for marketing. We at BBG&G Advertising are already riding the train, and we encourage you to climb aboard! Give us a call today, and we’ll happily help you on your way to success.


BBG&G Advertising & Public Relations
BBG&G Advertising & Public Relations
BBG&G is a full service advertising, marketing and public relations agency serving a wide range of local and regional clients within a broad range of industries. Branding, Strategic Planning, Advertising, Video & TV Spots, Automated Marketing, Social Media & Public Relations, Web/Digital, Search Engine Marketing (SEM), CMS, Mobile, Analysis & Reporting. We are based in Campbell Hall and Poughkeepsie, NY.