Posts by BBG&G Advertising & Public Relations
Have You Booked Your Summer Vacation Yet?
By Traci, Destination Marketing Manager / Content Strategist | June 21, 2019 No? Go ahead…we’ll wait right here. Okay, now that that’s done, you can kick off summer with something fun to look forward to. Since many of our clients here at BBG&G are travel and leisure destinations, we’re acutely aware of the many, MANY…
Read MoreHow to Build Your Brand as a Thought Leader
By Deborah, President & CEO | June 12, 2019 Thought leadership is a method of self-marketing, by publicly demonstrating your capabilities and expertise in a specific industry or subject by addressing how to meet unique challenges or concerns that clients or customers face. Because a reputation grows over time, thought leadership campaigns generally involve…
Read MoreSeven PR Rules Every Organization Should Know
By Debbe Garry, President & CEO | June 10, 2019 As your organization reviews your 2019 marketing communications plan, now is the ideal time to review the seven rules on which all successful public relations programs rely: PR is about building relationships. In other words, public relations uses a variety of communications strategies and techniques,…
Read MoreCopywriting 101- Five Techniques for Better Copywriting
By Meredith, Copywriter | June 3, 2019 Today, it seems like everyone is a copywriter. But let’s face it, with so many voices out there, it can be tough to be heard. Here are some basic tips on how to break through the clutter and add value to your brand. Adapt to Your Audience Really…
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