April 28, 2017

A GPS Generation: Advertising with GeoTargeting

“99% of people don’t market in the year that we actually live in.” –Gary Vaynerchuk Yelp’s “Check In” features were launched in 2010. That was seven years […]
March 31, 2017

How To Construct an Effective Call-to-Action

Algorithms may change regularly, but some things stay the same: people are more likely to do something if you invite them to do it. It goes […]
February 28, 2017

Live Stream Video Marketing 101

There’s been a lot of buzz going around regarding a new trend that’s on the rise: Live Stream Video. Many have heard the phrase, but are […]
February 2, 2017

A movie’s worth a million words (1.8 million, to be exact)

The world of marketing is in constant motion, evolving to adapt to consumers’ wants; and the stats say they want just that: motion. Video consumption is […]