April 17, 2015

In PR, Your Persona Matters

In PR, Your Persona Matters It’s a PR person’s worst nightmare. You spend months pitching your great story and company to the media. Finally, an interview […]
April 17, 2015

The 5 “W’s” of Storytelling in PR

Everyone loves a good story. We remember them, connect emotionally with stories and pass them on. Understanding the value, companies like Nike engage “corporate storytellers,” to […]