Tourism
Welcoming Chinese Travelers to Rockland County
Chinese travelers make up a massive portion of American and worldwide tourism. China has the world’s largest number of outbound tourists, whose total consumption overseas reached $109.8 billion in 2016. New York was one of the top ten cities that the highest spending Chinese travelers visited. Naturally, Rockland County Tourism wanted to position themselves as…
Read MoreVirtual Reality Video in Tourism Marketing
Upon first encounter, Virtual Reality (VR) headsets may seem like yet another fun, trendy gadget. As it turns out, however, VR is a technology that is shaping our future, capable of transforming our approach to education, entertainment, healthcare, architecture, tourism and more. Specifically within the tourism industry, VR provides a wealth of marketing opportunity. Unlike…
Read MoreCommunity Branding (Find Ellenville)
Brand identities are not limited to retail and professional services. Like a family emblem, a community brand unites the locals and proudly shows off their home to potential visitors. Ellenville, NY, was a hidden gem (emphasis on hidden) that should have been better known for its historic value, diverse cuisine and endless outdoor opportunities. We…
Read MoreCrafting Dutchess Craft Beverage
For decades, beverage makers in Dutchess County, NY, have taken a locally-focused, earth-to-bottle approach to their craft. Award-winning wines, beers, and spirits are a testament to their success. To make it easer for Dutchess County visitors to discover and taste the results, we created a Craft Beverage video and trail map brochure. The video gave…
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