Dan has written everything from spiritual warfare novels to newspaper columns to reports on the trucking industry, so his versatility in writing copy for BBG&G clients should come as no surprise. He can put the perfect touch on a four-word ad headline just as naturally as he cranks out a 20-page white paper. We’re not always sure where he is when he’s doing this, and we often find it’s best not to ask, but as long as he keeps combining his own business experience with his writing gift – our clients don’t care and neither do we!
What does it mean to you to work for a female-owned business and why is it important?
It makes me an oddball! Sometimes I think I accidentally wandered into the student union at Wellesley College and I’m probably about to get in big trouble. But this particular female-owned business is great for all the right reasons – because Debbe and June were determined to build a company that would prove what exceptional women can do while adhering to the right set of values, and that’s why it works.
Tell us about a time when you felt especially satisfied about how you had made a difference for a client?
The TV spot I wrote for Orange County Trust’s business banking service was very effective because it captured the pain points of certain kinds of business professionals and how Orange County Trust is able to address them. It was good to see that people understood the message and responded well to it. Also, I got away with slipping in a reference to my favorite band and no one was the wiser! (They’re not going to read this, are they?)
What would your colleagues say is, er, different about working with you?
Probably the most “different” thing about working with me is that they almost never see me, because I never stay in one place. I guess that’s the work style my creativity responds to best. I could actually spend a lot more time and bandwidth answering this question, but I probably shouldn’t. I will say this, though: A word is worth 1,000 pictures! I’m a writer, you know. What did you expect me to say?
What is the fantasy job you do in your imagination? (Baseball player, musician, marine biologist, etc.?) Come on. We know you have one.
I play first base for the Detroit Tigers – I’m sure they’re going to get rid of Miggy and sign me – and in the playoffs I make the Yankees sweat so much that their towel girl (which is Barb in her fantasy job) is constantly having to run to the clubhouse for more towels.
How do your values influence your approach to your job at BBG&G?
I love truth and light because I love Jesus, so I never wanted to be a propagandist. I enjoy helping really great companies tell really great stories that are true. I enjoy helping them find their genuine strengths and then putting them in words that will speak to people. Because BBG&G is the type of company that has clients like that, I can do that here.
"The TV spot I wrote for Orange County Trust’s business banking service was very effective because it captured the pain points of certain kinds of business professionals and how OCT is able to address them, and it was good to see that people understood the message and responded well to it."