A passionate, forward-thinking Creative Director, Art Director, and
Copywriter, George has over 15 years experience in the advertising agency
world. As a Creative Director, he took a small boutique creative shop and
helped turn it into an Inc 5000 agency, creating close to 100 commercials
in over 20 categories. He has also worked at many NYC creative hot shops,
and produced stand-out work that earned him numerous awards and
praise in national publications.
What does it mean to you to work for a female-owned business and why is it important?
I think it’s important to work in a diverse and creative environment. For the last 14 years, I’ve worked with minority-owned agencies, and I think it’s wonderful to work with a team that shares your values and vision to do great work.
Tell us about a time when you felt especially satisfied about how you made a difference for a client?
I've always loved taking traditional branding and applying it to new mediums that are totally unexpected, and sitting back and seeing the results. Because what's great advertising or branding if you aren't getting great results? I was really pleased with the success of my “iPee Address” app, and I really think it is smart, fun, successful and really showcases my creative abilities.
What would your Colleagues say is, er, different about working with you?
I wear many hats, and love to collaborate. I also wear many Hawaiian shirts.
What is the fantasy job you do in your imagination? (Baseball player, musician, marine biologist, etc.?) Come on. We know you have one.
Most of my fantasies have come true for me lately. Maybe you can call them “Bucket-list” items. Just this past year, I got a band together, wrote and recorded an album of 60’s garage style rock n’ roll songs, and wrote and directed a horror movie. My imaginary fantasy job might be a pro tournament bass fisherman or outfielder for the Yankees.
How do your values influence your approach to your job at BBG&G?
I think that my strong work ethic really comes to the forefront of everything I do. However, I’m a rare breed in the advertising world: I don’t have a huge ego. Practicing humility and also listening to others is very important. In a team environment, everyone’s voice is heard, and you never know where a great idea may come from. Also, it’s very important to me to work in an environment where everyone loves what we are doing and we are all having FUN!
"Practicing humility and also listening to others is very important. In a team environment, everyone’s voice is heard, and you never know where a great idea may come from."