HOMEWOOD SUITES

Branding

The General Manager at Homewood Suites at Stewart knew the importance of standing out from her competition, as well as her peers. She’d been doing it for years — winning the Hilton brand’s Connie Pride Award of Excellence year after year, as well as achieving Outstanding Quality and Assurance reviews from their parent company.

So, once Kathy had created the atmosphere she envisioned for the extended-stay hotel and had her dream team in place, she called on BBG&G to extend that quality experience into a visual and marketable brand—a brand that kept in line with the Homewood Suites guidelines, of course, but that communicated the exceptional service, genuine friendliness, and home-like experience guests receive when they visit Homewood Suites at Stewart.

As an extended-stay hotel, many of their guests are military related or in Orange County on business. Some guests stay as long as a year or more. So, we needed to devote most of their marketing budget to b2b materials.

PR

A PR campaign targeting both local businesses and businesses within the cities with incoming flights to Stewart Airport has kept the public informed of the exceptional standards Homewood Suites at Stewart delivers year after year. Our campaign covers both print and digital media.

Advertising

Enjoy the Suite Life

Print and digital advertising includes ads targeting the tourism industry in publications such as the Orange County Travel Guide, and clearly communicates the hotel’s commitment to excellence.

Say “I do”

Print ads in local Bridal Banquet Directories and flyers at Bridal Shows work well to bring in bridal parties and guests for the big day. The hotel offers discounted room rates, personal web pages, lobby signage, safe bus transportation for all guests to the venue and back, a complimentary ‘after-party’ room, personal attention for the bride, of course, and free breakfast for all.