BBG&G Blog: Expert Insights on Marketing
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In the fast-paced world of digital marketing, content is undeniably king. Every day, a staggering amount of text, images, videos, and graphics flood the internet, all vying for the attention of consumers. Amid this surge, AI-generated content has revolutionized how brands produce and deliver their messages. But as the landscape…
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In a world where travel and tourism constantly evolve, one thing remains timeless-the power of stories. Stories connect us to history, culture, and each other. That’s why we’re thrilled to spotlight the NYS Canal Corporation’s “More Voices” brochure, a remarkable project that has deservedly earned the 2024 Tourism Excellence Award…
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Ready to take your social media strategy to the next level? Discover the latest trends shaping the industry. Generative Artificial Intelligence (AI) is rapidly transforming the digital landscape. As AI tools become more sophisticated, they empower creators to produce content faster and more efficiently. From generating outlines and captions to…
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Meet Lenore, our Marketing Coordinator and the newest addition to our team. I recently had the pleasure of sitting down with Lenore to learn more about her, her role, and what inspires her. What made you choose this career? I have a deep passion for social media, influencer marketing, and…
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The 2024 Paris Olympics were more than just a showcase of athletic excellence; they became a global platform for innovative marketing and unforgettable viral moments. Check out our top picks for the most noteworthy highlights. 1. The Influencer Touch Influencer marketing reached new heights during the Paris Olympics. Brands strategically…
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In an era where digital presence is paramount, the Tenement Museum faced a significant challenge. They needed to not only re-establish their brand but also increase awareness and visitation in a highly competitive landscape. Enter BBG&G-an integrated marketing and digital firm with a track record of positioning companies as industry…
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In 2024, short-form video continues to reign as content king! Here is a timeline of how it came to be: 2012– A year after its release, Snapchat introduced 10-second videos. Users were able to record short clips and send them to friends. Though they were videos that disappeared quickly they…
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In today’s digital age, social media has become a cornerstone of brand building and customer interaction. However, simply having a presence on these platforms is not enough. To truly leverage the power of social media, brands must focus on engagement. Engagement goes beyond mere visibility and followers; it involves creating…
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Sustainability has become essential in today’s business landscape. With consumers, regulators, and investors prioritizing environmental responsibility, brands must integrate eco-friendly practices into their marketing to stay competitive. This guide offers actionable insights on creating a sustainable marketing campaign and promoting internal eco-conscious practices to resonate with an environmentally aware audience.…
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Keeping up with Google’s latest updates is crucial as we navigate the ever-evolving digital marketing landscape. The March 2024 Google Updates primarily focus on enhancing content quality and curbing manipulative practices. Here’s a concise breakdown of what you need to know. Key Areas Addressed: Spam Reduction Targeted Parasite SEO Tactics:…
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