BBG&G Blog: Expert Insights on Marketing
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Just like Santa expects his cookies, your website visitors have expectations too. Consisting of a small text file of information generated by a web server and stored in your web browser, web cookies allow websites to remember different kinds of user data-think login status, language settings, behavior tracking, or shopping…
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For many organizations, the logic is simple: if a marketing campaign doesn’t directly drive a sale, it isn’t working. This common belief, however, leads to the “KPI trap”-a narrow focus on sales conversions that overlooks the broader impact of marketing efforts. When success is measured solely by the final transaction,…
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Your website is often the first interaction people have with your brand. A great website does more than look nice-it communicates credibility, engages visitors, and drives action. But what makes a website truly effective? In this post, we’ll highlight five essential features every website should have, and why each one…
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October isn’t just about pumpkins and costumes-it’s prime time for brands to tap into the spooky season. Halloween has a unique way of sparking creativity and engagement, making it a golden opportunity to grab your audience’s attention. But while it’s tempting to go all in on cobwebs, skeletons, and jump…
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When Hudson Valley Tourism approached BBG&G, they sought to develop a comprehensive digital platform showcasing the region’s Revolutionary War heritage ahead of the war’s 250th anniversary in 2026. The goal was to position the Hudson Valley as a premier destination for heritage tourism. Our team partnered with Hudson Valley Tourism…
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For many destinations, attracting tourists is a constant challenge, especially when competing with bigger names and larger budgets. St. Lawrence County, positioned as the Northern Gateway to New York State, faced this exact scenario. With a goal to boost tourism, the county needed a creative and effective strategy to capture…
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Most business owners understand the importance of email marketing and how growing an email list of engaged subscribers can have a significant impact on their business. After all, email has been shown to have a return of $36 to $45 for every dollar spent, depending on the industry. (Statistica) But…
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In 2025, branding trends are less about playing it safe and more about being instantly recognizable. The strongest brands are embracing bold and brave identities with real community connection, and aren’t shying away from the kinds of conversations that can spark both support and controversy. The lesson for regional marketers…
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BBG&G designed an award-winning digital advertising campaign for the Tenement Museum that exceeded industry benchmarks and delivered remarkable ROI. Honored with a Gold dotCOMM Award for Digital Advertising, the campaign showcases how cultural institutions can harness digital strategies to thrive in competitive markets. By blending creativity with data-driven insights, the…
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In 2024, the influencer marketing industry was valued at a staggering $24 billion, and it’s only growing. So what does that mean for your brand? You might be wondering: Is influencer marketing the missing piece in my strategy? The answer isn’t one-size-fits-all. It depends on your goals, your audience, and…
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