BBG&G Blog: Expert Insights on Marketing

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Women in Business: Q&A with Christine Walsh

Women continue to make great strides in the business world, overcoming challenges and pioneering their own paths. In this personal and insightful Q&A with Christine Walsh, President of Alpha Graphics, Inc., we gain valuable insights into the world of professional growth from a female perspective. Alpha Graphics has distinguished itself as Baltimore’s go-to print, graphics,…

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Celebrating Women in Business: The Power of BBG&G graphic

Celebrating Women in Business: The Power of BBG&G

As we approach Women’s History Month and International Women’s Day, we proudly embrace our identity as a women-owned enterprise. At BBG&G Integrated Marketing, our team stands as a shining testament to the power and resilience of women in business. Meet the incredible individuals who drive our success: Deborah Garry, CEO…

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10 Ways AI Tools Enhance Marketing Agencies While Maintaining the Human Touch graphic

10 Ways AI Tools Enhance Marketing Agencies While Maintaining the Human Touch

Marketing has evolved dramatically in recent years, thanks to the introduction of Artificial Intelligence (AI). These intelligent tools help in automating menial tasks, analyzing complex data, and predicting market trends with unprecedented accuracy. Yet, in this brave new world, the human touch in marketing is more critical than ever before…

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Heartwarming Tales of Brand Success: Stories of Unforgettable Partnerships and Loyalty graphic

Heartwarming Tales of Brand Success: Stories of Unforgettable Partnerships and Loyalty

Think about the last time you practiced loyalty to a brand. Do you remember why? Perhaps their products were exactly what you were looking for and worked exactly how you needed them to. Or, it was because they shared the same morals and truly showed that they cared about their…

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"The Ultimate Guide to Creating a Comprehensive Marketing Plan for 2024" graphic

The Ultimate Guide to Creating a Comprehensive Marketing Plan for 2024

Having a robust marketing plan is non-negotiable. It not only outlines your organization’s strategy and direction but also equips you to adapt to the fluid marketing landscape expected in 2024. Unlocking the potential of a well-crafted marketing plan empowers you to pinpoint your target audience and showcase how your product…

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Elevating Customer Service: Unveiling the Potential of Social Media graphic

Elevating Customer Service: Unveiling the Potential of Social Media

Social media is evolving into a primary avenue for consumers to engage with brands and voice their concerns. According to Sprout Social, 63% of customers state they are more likely to remain loyal to a brand based on how they provide customer service on social media. Moving forward companies should…

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2024 Marketing Forecast: Trends Shaping the Industry graphic

2024 Marketing Forecast: Trends Shaping the Industry

2024 is set to be an exciting year for marketers worldwide, as we anticipate several emerging trends to come into full bloom. Here, we shine the spotlight on key areas that will shape the marketing landscape, based on an extensive body of research and insights. 1. Data Privacy Takes Center…

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How to Build an AI Usage Policy graphic

How to Build an AI Usage Policy

By Deborah Garry, Founder & CEO As I was developing a presentation I gave recently on AI & Marketing, I was struck by the emphasis I found on developing a sound and thoughtful AI corporate policy. As you begin to integrate AI tools into your processes and procedures, consider mitigating…

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Generative AI & Marketing: An Introductory Guide graphic

An Introductory Guide to Generative AI & Marketing

By Deborah Garry, Founder & CEO There has been tremendous media coverage and hype around AI lately – and for good reason. Although Artificial Intelligence has been around with us since the 1950’s, AI has seen a resurgence in growth and interest driven by today’s computers’ computational power, speed, and…

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Graphic: Why Pop Culture Literacy is Non-Negotiable for Marketers

Why Pop Culture Literacy is Non-Negotiable for Marketers

In today’s digital era, individuals are inundated with a constant stream of content, and organizations are perpetually engaged in the battle for their audience’s attention. For years, companies have leveraged popular culture trends to capture interest. However, as social media’s influence continues to grow within the consumer landscape, an increasing…

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Unlocking Marketing Success: Mastering the Marketing Funnel for Lead Generation and Conversions graphic

Unlocking Marketing Success: Mastering the Marketing Funnel for Lead Generation and Conversions

Starting a marketing campaign can seem like a daunting task. One of the key elements to a successful marketing campaign is understanding your consumers and their behaviors. This knowledge is crucial to developing a robust marketing funnel that can deliver an impressive ROI. Get to Know Your Consumers Understanding your…

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