There’s been a lot of buzz going around regarding a new trend that’s on the rise in tourism marketing: Live Stream Video. Many have heard the phrase, but are still a little in the dark about what it is and why it pertains to them. If you’re in that boat, read on! We’ve broken it down to basics for you.
First of all, what exactly is live stream video? Simply put, it is a video you can share live on platforms such as Facebook, Instagram and Periscope, at the same time you’re shooting it. This is typically done on a smart phone, and viewers can comment and “like” in real-time, the same way they might applaud at an event.
Anyone can host a live stream video, either as themselves or on behalf of a business page. Brands are starting to use the trend as a way to showcase their destinations and services, give insight behind their processes, or share an experience with their followers.
We live in an age where everyone wants everything immediately, and more and more travelers are craving raw authenticity over a cleanly cut presentation of a place. This is why Live Stream Video is increasing in popularity. Viewers know that there is no editing and what they see is exactly what they’ll get, so tourists often watch live videos to determine whether or not they’ll visit a destination.
Statistically, utilizing video in your marketing strategy is likely to yield positive results. Facebook shared that their video views per day doubled from 4 to 8 billion in 2016, to name one example. Since it requires minimal videography equipment, is free to stream and needs little to no post-production, Live Stream Video is a cost-efficient and effective way to reach a wide audience.
Here at BBG&G, we understand that no one size fits all. The marketing strategies you implement will depend on your particular destination and goals. Is it time for you to include live stream video in your marketing efforts? We can help you answer that. Give us a call at (845) 615-9084 or fill out our contact form to schedule a comprehensive consultation.