April, 2004
YOU WIN SOME/YOU…WIN SOME!
Creating “Miracles” Earns BBG&G Advertising Two More Awards

BBG&G Advertising, located in Middletown, NY, has won two back-to-back awards for the agency’s “Miracles Through Medicine” campaign created for Bon Secours Community Hospital in Port Jervis. The consumer advertising campaign was first launched this past fall and is currently running throughout the Hudson Valley Region.

The 2004 Communicators Award of Distinction recognizes outstanding achievements in the field of Marketing Communications. Recipients are judged and selected by a panel of respected industry professionals based on work that is deemed to exemplify high standards of excellence and serve as a benchmark for the entire industry. This is the fifth time and third consecutive year that BBG&G has been awarded this distinction.

The same campaign has also earned the agency the prestigious 2004 Aster Award. The Aster Awards Program provides national-level recognition for healthcare organizations and advertising agencies that strive for excellence in medical marketing.

Mary Decker, Director of Public Relations at BSCH, Port Jervis noted that “BBG&G worked with me to assess the current market and the challenges BSCH would be facing in the branding process… My priority was insuring that what makes us unique from other healthcare providers was at the core of our advertising. They were able to turn our message into an effective and successful campaign.”

BBG&G is a full service advertising, marketing and public relations agency servicing a wide range of local and regional clients with a specialized focus on the healthcare and financial services industries. “Our ability to serve the healthcare sector has kept pace with the growth of the industry in the region,” comments company president, Deborah Garry.

BBG&G is located at 633 Route 211 East, Middletown, New York 10941.
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