August, 2005
My College Advisor Consulting Calls Upon BBG&G Advertising and Public Relations
For Comprehensive Product Introduction of My College Advisor retail set
MIDDLETOWN, NY – College admissions
consultancy, My College Advisor, has awarded BBG&G
Advertising with the national retail introduction
of their latest publishing product.
The My College
Advisor set is a step-by-step kit that guides high
school students and parents through the college
admissions and financial aid process. The set
includes four books, a DVD, two CDs, and all forms necessary to take families
from college selection through the application process, and even provides sample
essays, tips for acing interviews, and much more.
BBG&G will be responsible
for growing a national market for My College Advisor, developing and implementing
both short and long-term strategic marketing
campaigns including product packaging, collateral design, trade show development,
sales promotion, and public relations. The agency will also be responsible
for marketing the personal consultancy services and launching a new non-profit
division providing educational services to schools, guidance counselors,
and administrators.
The first leg of this campaign launched on June 3rd, 2005
at Book Expo America, the largest book publishing event in the country, held
at the Jacob
Javits Convention Center in New York City. Book industry professionals from
across the nation and around the world gathered to review more than 2,000
exhibits.
“ BBG&G Advertising was selected as our agency for their ability
to translate our goals into creative and powerful communications that emphasize
brand-building,” asserts Dr. Anthony Guerra, president of the firm
and author of the My College Advisor curriculum. “They bring strong
creative innovation and tactical proficiency to our team.”
“ We look forward to the challenge My College Advisor has entrusted
us with,” adds Deborah Garry, president of BBG&G Advertising. “ We
have every confidence we can steer My College Advisor to success.”
About
My College Advisor:
My College Advisor is a Hartsdale, NY based college admissions consultancy,
with a second office in Fishkill, NY. Offering personal consulting services,
My College Advisor helps to guide both parents and students through each
stage of the college application process.
About BBG&G Advertising:
Founded in 1997 by Deborah Garry, June Bisel,
and Gene Bové, BBG&G
is a Middletown, NY based advertising and public relations company. Specializing
in marketing, advertising, media relations and print preparation, BBG&G
represents a wide range of national and regional clients.
BBG&G is located at 633 Route 211 East, Middletown, New York 10941.
For more information contact SmartStrategies.
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