November, 2005
BBG&G Advertising and
Public Relations bags promotion account with
New
York Thruway McDonald’s® Operators
Group
Middletown, NY: The New York Thruway
McDonald’s Operators Group is expecting a
lot of traffic coming through the golden arches
of their eleven Thruway travel plaza locations
from November 23rd through March 23rd when The
Better Getaway Sweepstakes is on the road. The
group of independent travel plaza owners and operators
teamed up with Orange County’s BBG&G
Advertising and Public Relations to create and
implement The Better Getaway Sweepstakes.
The sweepstakes
promotion offers participants a chance to win a
$10,000 grand prize or secondary
prizes of a weekend getaway to two popular tourist
destinations—Roseland Ranch Resort in Stanfordville,
New York or Hull-O-Farms Family Farm Vacation
in Durham, New York.
“
We’re working with an agency headquartered
in New York and promoting getaways that are in
the Empire State as well,” comments Larry
Bennett, owner of the Modena and Ramapo restaurants
and spokesperson for the group. "We like
the fact that The Better Getaway also promotes
tourism in New York State." Bennett is based
in Cornwall, New York, with BBG&G Advertising
just an exit away on the New York State Thruway
in Middletown, New York. “The challenge
for us has been to create a buzz in a market
that’s different from that of your typical
neighborhood McDonald’s,” Bennett
ads. “We chose BBG&G over some much
larger advertising firms because of the creative
thinking, enthusiasm, and energy that they brought
to the table. We think the sweepstakes will encourage
drivers to visit the various McDonald’s
travel plazas and start to think of us as a united
group.”
BBG&G Advertising used its signature blend
of creative advertising backed by public relations
to build relationships not only with their client,
but also with the travel destinations participating
in the promotion. BBG&G Advertising creates
award winning advertising and marketing, as well
as public relations and media relations campaigns
for regional and national clients.
BBG&G is located at 633 Route 211 East, Middletown, New York 10941.
For more information contact SmartStrategies.
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