Campbell Hall, NY – BBG&G Advertising, Inc. has been awarded a Gold Service Industry Advertising Award (SIA Awards) for the 2015 Integrated Marketing Campaign for their client, Dutchess Tourism, Inc.
The focus of the multi-media advertising campaign centered on showcasing the unique experiences visitors can have that are Distinctly Dutchess. Print, digital, and e-blasts were distributed via national, local, and international publications in an effort to promote the destination’s arts, historical, family fun, and culinary activities. Some of the top featured attractions included Franklin D. Roosevelt National Historic Site, Walkway Over the Hudson, Bannerman Castle, and The Culinary Institute of America.
Established in 2003, SIA Awards recognize advertising excellence among service industry providers throughout the country. Over 1,700 entries were received and evaluated by a national panel of judges. Each was reviewed based on execution, creativity, quality and consumer appeal, and overall breakthrough content.
“We’re thrilled to have been recognized once again for the innovative multi-media marketing program that we crafted for Dutchess Tourism. After working together for several years, we’ve become experts at branding the distinct culture, food, and breathtaking views that Dutchess County offers to targeted local, regional, and international audiences. The success of our integrated program is a true testament to the efficacy of our strategic approach and the dynamic partnership between BBG&G and Dutchess Tourism,” said Deborah Garry, President of BBG&G Advertising, Inc.
Mary Kay Vrba, President and CEO of Dutchess Tourism, Inc., noted, “Through our partnership with BBG&G Advertising, Dutchess Tourism has experienced increased visitation from travelers both near and far. We are continually working to promote the area’s unique attractions that are “Distinctly Dutchess” in an effort to reach a national and international audience, and look forward to continuing our efforts in 2016.”
The win marks BBG&G Advertising, Inc.’s eleventh SIA win, three of which were for their work with Dutchess Tourism, Inc. Previously, they were awarded a Silver SIA Award for Dutchess Tourism, Inc.’s 2014 Integrated Marketing Campaign.
About BBG&G Advertising, Inc.
Based in Campbell Hall and Poughkeepsie, NY, BBG&G Advertising, Inc. is a full service advertising, and public relations agency serving a wide range of local and regional clients within a broad range of industries. Having received their GSA Contract Award, BBG&G is poised for growth within the government sector. BBG&G Advertising, a Certified NY State WBE (women-owned business entity), was started in 1997, and is known for delivering successful integrated marketing strategies that leverage both traditional and new media to reach customers at varying phases of the decision process. For more information, call 845-615-9084 or visit www.bbggadv.com.