Campbell Hall, NY (June 13, 2014) – BBG&G Advertising, Inc. has been awarded two Gold and one Bronze award at the 11th Annual Service Industry Advertising Awards (SIA Awards), recognizing advertising excellence for the work they produced with clients Dutchess County Tourism and Orange County Trust Company.
More than 500 advertising agencies and 1,000 institutions participated in the SIA Awards, recognizing advertising excellence for the service industry. A national panel of judges reviewed 1,700 entries for execution, creativity, quality, consumer appeal, and overall breakthrough advertising content, and presented 152 Gold Awards, 111 Silver Awards, and 82 Bronze Awards.
BBG&G was honored with Gold Awards for the Dutchess County Tourism Television Series and their Integrated Campaign. Dutchess County Executive, Marcus J. Molinaro, stated, “The tourism industry continues to thrive in Dutchess County, generating important revenue for our local economy. The Service Industry Advertising GOLD awards are a testament to the hard work and dedication of the talented Dutchess County Tourism team. We are grateful for all they do to showcase all Dutchess County has to offer, bringing more visitors each and every year.”
“We spent almost a year shooting various tourist hotspots in Dutchess County for an integrated TV, digital, and print marketing campaign. We had a blast visiting all the sites, and capturing so much culture, great food, and pure fun! We’re very proud and grateful for these awards, of course, and believe it really reflects the success of our strategic approach to tourism marketing and the excellent team dynamic between BBG&G and Dutchess County Tourism,” observed Deborah Garry, a principal in BBG&G Advertising.
BBG&G was also honored with the Bronze Award for their work on their Integrated Marketing Campaign with Orange County Trust. The campaign consisted of print advertising, direct mail, and two television spots, one of which already won a 2013 Telly Award.
“BBG&G has been working hard to develop cohesive marketing material and an integrated campaign that ensures consistent branding. It is great to work with a team that is both focused on our success and talented,” states Tim McCausland, SVP Chief Strategy Officer at Orange County Trust.
“We partnered with this client just two years ago and have been working tirelessly together towards achieving their strategic goals. We are so grateful to be acknowledged for the work we have done, but realize that the success and outcomes of these campaigns are what is most important. We are excited to be working with Orange County Trust’s new President and CEO, Michael Gilfeather, and to further developing the brand of this prospering community bank, ” said June Musollino, principal at BBG&G Advertising.
In addition to these recent awards, BBG&G also has recently signed on with three new clients, including McGrath Realty; the Law Firm of Catania, Mahon, Milligram & Rider; and Kinetics Cosmetics.
BBG&G is a full service advertising, marketing, and public relations agency serving a wide range of local and regional clients within a broad range of industries. They are known for their successful integrated marketing strategies that leverage both traditional and new media to reach consumers at varying phases of the buying process. For more information, visit bbggadv.com or call 845-615-9084.