Campbell Hall, NY (October 13, 2017) One select charitable or cause-focused Hudson Valley nonprofit will be eligible to receive a full day of pro bono branding and marketing services from BBG&G Advertising and Public Relations on #NYGivesDay this fall. As part of its first Brandathon on November 28, the nine-person BBG&G staff will donate professional time valued at more than $15,000 to develop a new brand, logo, and marketing strategy to a deserving organization.
“It’s our 20th anniversary as a Hudson Valley business, and community service has always been part of who we are,” said Deborah Garry, BBG&G founder and CEO. “It’s important, but expensive, for nonprofits to develop a professional brand, so we’re going to help get one started with our first Brandathon.”
On Tuesday, November 28—nationally recognized as #GivingTuesday as well as #NYGivesDay—the entire BBG&G team will dedicate 12 nonstop hours at its Campbell Hall offices to create a starter kit of marketing tools. These will include a basic web design, logo design, print collateral templates, branding guidelines, and a six-month content marketing and social media plan that the organization can implement with a small staff and limited resources. The plan and its elements will be unveiled to the winning client on November 29.
In order to be considered for this opportunity, 501(c)(3) nonprofit organizations headquartered in the Hudson Valley organizations have to complete an online Brandathon application by Friday, November 3, which can be found here: www.bbggadv.com/brandathon2017/ The BBG&G team will review all applications, choose an organization, and announce the recipient on Friday, November 17. To be eligible, organizations must fit in one these categories:
- Animal shelters
- Arts and cultural organizations
- Disease research, prevention, and support charities
- Farmland and environmental preservation groups
- Food pantries and banks; food delivery services
- Health agencies, hospitals, and ambulance corps
- Historical societies and historic sites
- Human service organizations
- Libraries and literacy organizations
- Recreation and youth groups
- Shelter and housing agencies
- Veterans’ organizations
Established in 1997, BBG&G Advertising is a full-service marketing and public relations firm serving a broad range of industries—including tourism, healthcare and banking—in the greater Hudson Valley area. BBG&G is a Certified NY State WBE (women-owned business entity).
As part of past pro bono projects, BBG&G has developed materials for other nonprofits including Sally’s Dream Playground at Thomas Bull Memorial Park, Orange County Scleroderma Support, and the Women’s Leadership Fund. However, this is the first time the agency will create a full marketing package at no cost.
Current and past BBG&G clients include Dutchess Tourism, Inc., Flannery Animal Hospital, Homewood Suites, Orange County Trust Company, Hudson Valley Investment Advisors, Hudson Valley Tourism, McDonald’s, Nancy’s of Woodstock Artisanal Creamery, Panera Bread, Rockland County Tourism, Bon Secours Charity Health System, Warren County Tourism, and more. BBG&G has received numerous awards for client work, most recently a sweep of the 14th Annual Service Industry Advertising (SIA) Awards within the tourism and service industries. These included a gold award for Dutchess Tourism’s Craft Beverage video, a gold for newspaper print ads for Flannery Animal Hospital, and more.
For more information, call (845) 615-9084 or visit www.bbggadv.com.