Integrative Campaign to Promote Tourism and Generate Greater Economic Impact
Ellenville, NY (September 9, 2016) – The Ulster County Economic Development Alliance (UCEDA) is pleased to announce the launch of Ellenville’s new tourism marketing campaign. “Find Yourself in Ellenville,” is a comprehensive marketing campaign that includes a new website; new social media accounts; digital and print advertising; public relations; printed materials, and seasonal events. The marketing campaign is designed to attract visitors and new business to the area and is one of the initiatives recommended by the Ellenville Million Task Force. The new seamless, mobile-friendly website – www.FindEllenville.com – provides information regarding all the exciting things to see and do in the Ellenville and Wawarsing area, including culinary experiences, outdoor recreation, museums and attractions, shopping, exploring the historic downtown district, and more. It also includes information regarding Building a Business in Ellenville.
“Ellenville has an incredible history and the potential for a very bright future,” said Ulster County Executive Mike Hein. “With its tradition of hospitality, extraordinary people and breathtaking natural beauty as well as cultural opportunities and fine dining, a whole new generation is discovering Ellenville and all of Ulster County and I couldn’t be more pleased. I want to thank the Task Force for their amazing efforts as well as the Ulster County Economic Development Alliance for their oversight. I am glad the County was able to provide the funding to the Ellenville-Wawarsing area for meaningful economic development assistance.”
“It’s exciting to see this part of the Ellenville Million Initiative come to life,” said Leonard Distel, Wawarsing Town Supervisor, “and we already anticipate the positive impact it will have on increasing tourism and attracting businesses in the Ellenville and Wawarsing area.”
“The new website is also an excellent resource for anyone thinking about doing business in Ellenville,” said Village of Ellenville Mayor, Jeffery Kaplan. “Opportunities in Ellenville exist for businesses in retail, tourism and hospitality, outdoor recreation, health care, food and beverage, technology, and light manufacturing. We’ve rounded up all the pertinent information and resources for those looking to open a new business or relocate in a dedicated section of the website. ”
“We’re thrilled to kick off the ‘Find Yourself in Ellenville’ marketing campaign as part of the Ellenville Million Initiative,” said Julie Cohen Lonstein, Chair of the Ulster County Economic Development Alliance. “It celebrates everything our great town has to offer.”
“The new website is a great resource for anyone planning a visit to Ellenville or Wawarsing or thinking about doing business in our area,” says Rick Remsnyder, Ulster County Tourism Director. “We know people come to Ellenville for all kinds of reasons: to hike, hang glide, cross country ski, enjoy a great meal, and see professional theater. The new website contains all the information needed to locate and plan the experience visitors are looking for, simplifying the overall planning process.”
At the heart of the website is engaging content with featured photos, itineraries, top-ten lists, must-see attractions and the Find Ellenville blog with insider tips and profiles of local business owners. Not only will visitors find information about destinations, attractions, accommodations, and events in the Ellenville and Wawarsing area, the brand new, easy-to-navigate website also features:
- History of Ellenville
- Trail Guides
- Travel Deals and Packages
- Suggested Itineraries
- Calendar of Events and Activities
- Comprehensive Dining Options
- Business Section
In addition to the launch of www.FindEllenville.com, you can now find Ellenville on Facebook and Instagram @FindEllenville. Visitors are invited to share photos and videos of their Ellenville experience using the hashtag #FindEllenville.
The `Find Yourself in Ellenville´ comprehensive marketing campaign was developed by BBG&G Advertising and Public Relations as part of the Ellenville Million Initiative. They also helped to develop a new Trail & Map brochure with input from the New York State Parks Department, as part of the year-round tourism and marketing campaign. The guide includes a map of downtown Ellenville, local trails, and a comprehensive list of places to shop, dine, stay, and play. The Trail & Map brochures will be available to visitors on the new website and select businesses and information centers throughout Ellenville and Ulster County, in addition to the New York State Thruway. These steps will be complemented by a series of print and digital ads encouraging visitors to “Find Yourself in Ellenville.”
About The Ellenville Million Initiative
The Ellenville Million initiative was the vision of Ulster County Executive Mike Hein at a time when the New York State Gaming Commission chose not to grant a gaming license to the Nevele in Ellenville. At his 2015 State of the County Address, County Executive Hein announced the formation of the Ellenville Million Task Force in order to help revitalize the struggling economy in the Ellenville and Wawarsing area. He called for allocating $1 million dollars from the County budget to projects designated by the community, which investment was to be offset by dollars that the State would be providing to neighboring counties impacted by the siting of new casinos. The funds were allocated by Ulster County Executive Mike Hein and the County Legislature in August 2015 with the goal of helping the people and the economy of the Ellenville and Wawarsing area to prosper. For more information, please visit: http://ulstercountyny.gov/economic-development/ulster-county-economic-development-alliance/ellenville-million.