5 Trends in Emarketing to Implement Now

As we head into the second half of 2022, it is time to access your company’s email marketing activity. First, you may be asking yourself if email is still relevant? Wasn’t social media supposed to overtake it? Research has shown that not only is email still the top channel to reach your audience, but it…

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Earned Media is Trusted More Than Paid Media

The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You did not have to pay…

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2022 Marketing Trends to Watch and Prepare For

2022 Marketing Trends

It’s that time of the year again when we look ahead to the new year and begin to delve into what is to come. We have put together some of the top marketing trends to watch in 2022 from industry experts.  Get ready for Meta. Facebook is now Meta, which is an indication of things…

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What are Ad Blockers?

I’m sure by now you’ve heard of ad blocking. Ad blockers have been around for years, but in the past year advertisers everywhere have started freaking out about them. Before I get ahead of myself, let’s start with the basics. What are ad blockers, exactly? Ad blockers – or content blockers – are programs that…

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