Run Your Instagram Account The Influencer Way

What is an influencer? And why does it seem like they’ve taken over the internet? They seem to be all over Instagram and TikTok. So how exactly are they getting so popular, and how do we learn from their fame? Influencers are people that gained a following on social media and can influence consumer habits.…

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Social Media Accounts We Love and Follow

When we need a bit of inspiration or want to learn about the latest trends, Instagram is the first place we go! Here are our five must-follow Instagram accounts:  @LaterMedia – If you work for a Marketing or Advertising Agency you need to follow @latermedia! Their reels are hilariously relatable for people in the industry…

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Earned Media is Trusted More Than Paid Media

The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You did not have to pay…

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The Evolution & Future of Short-Form Video

It’s 2022 and short-form video remains content king! Here is a timeline of how it came to be: 2012– A year after its release, Snapchat introduced 10-second videos. Users were able to record short clips and send them to friends. Though they were videos that disappeared quickly they helped the platform increase in daily viewers.…

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