Posts Tagged ‘marketing’
Seven PR Rules Every Organization Should Know
By Debbe Garry, President & CEO | June 10, 2019 As your organization reviews your 2019 marketing communications plan, now is the ideal time to review the seven rules on which all successful public relations programs rely: PR is about building relationships. In other words, public relations uses a variety of communications strategies and techniques,…
Read MoreCopywriting 101- Five Techniques for Better Copywriting
By Meredith, Copywriter | June 3, 2019 Today, it seems like everyone is a copywriter. But let’s face it, with so many voices out there, it can be tough to be heard. Here are some basic tips on how to break through the clutter and add value to your brand. Adapt to Your Audience Really…
Read MoreStranger Things – It’s Nostalgia Marketing. All Over Again.
By Meredith, Copywriter | May 23, 2019 Okay, so now that “Game of Thrones” and all of its promotional tie-ins are so “yesterday”— what’s next? Well, with the third season of “Stranger Things” set to kick off on July 4th, expect to see all kinds of tie-ins around products from the 80s, when the show…
Read MoreFive Things to Look for in a Marketing Agency
By Traci, Destination Marketing Manager / Content Strategist | May 6, 2019 If you’re looking for a marketing agency, there’s a lot to consider. Once you’ve developed a list of prospective partners (get recommendations, or search online), take a closer look at the candidates for these attributes. Just the Right Size When it comes to selecting…
Read More