The Generation Influencing Travel Decisions

By BBG&G Advertising & Public Relations | October 23, 2019

By Bianca, Account Coordinator | October 23, 2019 A younger generation is on the rise and already influencing family travel. Tourism marketers often talk about appealing to Millennial and Gen Z consumers. However, new research by Expedia suggests that Generation Alpha is increasingly influencing travel trends and purchasing decisions. Who Belongs to Gen Alpha? Generation…

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Is Marketing Automation Right for Your Business?

By BBG&G Advertising & Public Relations | September 26, 2019

By Brittany, Marketing Automation Specialist | September 26, 2019 Marketing automation connects the dots between your website and your customers (both current and prospective) to increase conversions and maintain relationships. Sounds like a lot more than your standard email marketing, right? The marketing automation process is involved. It starts with the right software, but is…

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ADA Compliance – Is Your Website Up To Date?

By BBG&G Advertising & Public Relations | August 19, 2019

By Deborah, President & CEO | August 19, 2019 Did you realize that there are people—potential customers, clients or guests—who can’t read your website? Unless your site has been designed with ADA compliance in mind, the information it contains may not be accessible by individuals with disabilities. What is Title III? Making sure your website…

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