Earned Media is Trusted More Than Paid Media

The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You did not have to pay…

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In PR, Your Persona Matters

In PR, Your Persona Matters It’s a PR person’s worst nightmare. You spend months pitching your great story and company to the media. Finally, an interview is arranged. You’ve presented your client as an expert on the topic who is articulate and approachable – a friendly source the reporter will want to talk to again…

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The 5 “W’s” of Storytelling in PR

Everyone loves a good story. We remember them, connect emotionally with stories and pass them on. Understanding the value, companies like Nike engage “corporate storytellers,” to keep the company’s history alive and relevant to new employees. Telling your story is integral to tapping into consumer’s emotions and luring them your way. Let’s break down the…

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