|
Horizon Family Medical Client Overview Horizon Family Medical Group had grown from a collaboration of a few like-minded doctors to a county-wide network of family care physicians motivated by a common philosophy of providing personal family health care to every community. Experiencing increasing competitive pressure and a lack of awareness of the extent of their services and locations, Horizon Family Medical Group badly needed a cohesive strategy to give the practice a personable, identifiable brand identity and to fuel market expansion. Other objectives included securing new county residents as patients, gaining market share in current markets, and expanding into new geographic areas. The BBG&G Solution BBG&G positioned Horizon Family Medical Group as the optimum source for family health care in Orange County, providing top-quality care with warmth and personal attention in the convenience of a patient’s own community. This personalized care is backed by a county-wide network that affords extended hours, access to a breadth of family medical experts, and a consistent standard for delivery of care. The COMPONENTS Brand Strategy RESULTS After only six months, Horizon enjoyed an increased new patient rate, a renewed and more focused identity, a recognized brand promise, increased publicity, and was seen by local media as a credible, reliable source for health information. Further recognition included receipt of two awards from the 20th annual Healthcare Advertising Awards, one for Horizon’s new logo and corporate id, the other for their print campaign.
|
|
