Overview
When we began working with the Health Center in early 2014, there was no cohesive branding — and many hands in the pot. In fact, marketing team members found it hard to agree on items such as logo, name, color, and font usage. Each brochure, ad, and flyer was designed as if it were a stand-alone piece.
The development of Branding Standards was key! These would be used by our agency, the client’s graphic design team, and their senior marketing team members. So, even though there were still a lot of cooks in the kitchen, at least everyone was working off the same recipe.
Services Provided
• Advertising
• Branding
• Collateral
• Emarketing
• Lead Generation
• Public Relations
• Strategic Planning / Research
• Web / Digital
Challenge
The Greater Hudson Valley Family Health Center was founded in the 1960’s, providing basic healthcare to migrant workers and their families. Today, the Health Center has grown into a first-class state-of-the-art medical practice, providing high quality, comprehensive, primary and preventative healthcare services to over 23,000 individuals a year. They have made significant strides in recent years- attracting patients with third party insurance, becoming their Health Center of choice.
BBG&G; was brought on board to work hand-in-hand with the in-house marketing team to develop a strong, cohesive brand and advertising that will educate the consumer on the quality healthcare services available at the Health Center.
Solution
“KEEPING YOU HEALTHY for life’s little moments” In what was truly a team effort, the “life’s little moments” campaign was born. This theme provided the flexibility needed to promote various locations, target niche markets, and advertise the full scope of services available at the Health Center. With a slight headline re-wording to “life’s little 'uh-oh' moments” the Urgent Care and Pediatric Urgent Care campaigns took flight.
These are the advertising materials we used for 2014 — our first year working with GHVFHC. As we track our Return on Investment (ROI), we exceeded goals by September and were on track to meet or exceed remaining goals by year’s end.
- Direct Marketing
- Media Planning & Negotiating
- Billboard Advertising
- Print Advertising
- Digital Advertising
- Radio