The New Rules of SEO

search-engine-optimization-1359430_960_720

So long old school tactics! The fast-paced world of SEO is constantly changing and tourism destinations are fighting to keep their name on top. With the increase of traffic from social media and mobile devices, the way users are accessing content is becoming even more important. Gone are the days when you could add a few keywords to your website’s meta tags and call it a day. Now you have to go above and beyond to create compelling content and stretch your keyword use across several platforms in order to see results. So how can your tourism destination can stay ahead of the game and hit a homerun? Here are 5 tips that you need to follow:

search-engine-optimization-1359430_960_720

  1. Create high quality content that travelers want to share
  2. Make your website mobile friendly and easy to navigate
  3. Have a functional responsive design that adjusts according to what device travelers are using
  4. Use videos to keep your audience entertained
  5. Encourage social sharing by placing buttons that allow visitors to automatically share articles from your page on social media

 

Ready to step up to the plate and knock your SEO out of the park? Give us a call at (845) 615-9084 to learn more about how you can increase your organic search to drive travel leads to your website.