The Power of a Consistent Message

America runs on _________. Did you fill in the blank? Of course you did! Whether you’re hooked on their coffee or indifferent to the brand, you know Dunkin’ Donuts when you see it. That’s the power of a consistent message.

Nobody knows appliances like Michael’s; but not everybody knew that. We helped Michael’s Appliance Center turn this casual slogan into a core message, woven throughout all their marketing touch points: their branding, website, print and digital advertising, radio spots, public relations, social media and more.

Read more about what we did for Michael’s, here:


BBG&G Advertising & Public Relations
BBG&G Advertising & Public Relations
BBG&G is a full service advertising, marketing and public relations agency serving a wide range of local and regional clients within a broad range of industries. Branding, Strategic Planning, Advertising, Video & TV Spots, Automated Marketing, Social Media & Public Relations, Web/Digital, Search Engine Marketing (SEM), CMS, Mobile, Analysis & Reporting. We are based in Campbell Hall and Poughkeepsie, NY.