If anything rivals Traci’s way with words, it’s her passion for the Hudson Valley – something she’s nurtured in the 18 years she has called this area home. That explains why so much of her writing experience has come in the area of tourism, where she’s mastered the art of bringing an area to life and letting a reader experience it through her expression. Of course, Traci’s versatility enables her to tell our clients’ stories no matter what industry or business sector they represent. That’s what a writer, as gifted as Traci, can do to make our clients’ strengths come alive.
What does it mean to you to work for a female-owned business and why is it important?
Working with this group of women, in particular, has made me realize that our empathies are aligned with our clients. We effortlessly forge human connections, and we share the same perspectives on work-life balance.
Tell us about a time when you felt especially satisfied about how you had made a difference for a client?
The stand-out work we’ve been doing on the Dutchess Tourism campaign over the past four years exemplifies creative collaboration. The copywriting, design, and media strategies have all seamlessly clicked into place. It was especially gratifying to be part of the team that won the 2011 New York State Travel & Vacation Association (NYSTVA) Tourism Marketing award for our campaign.
What would your colleagues say is, er, different about working with you?
I have a lighthearted approach to copywriting. Anyone whose bucket list includes a trip to see the world’s largest ball of twine is bound to bring a little quirky to the table.
What is the fantasy job you do in your imagination? (Baseball player, musician, marine biologist, etc.?) Come on. We know you have one.
Since I was 20-years old, I’ve harbored a fantasy of being a cruise director. Maybe I watched one too many episodes of The Love Boat growing up.
How do your values influence your approach to your job at BBG&G?
I value honesty, and this is especially important in copywriting. There’s a line between accuracy and over-enthusiasm, and I know which side to stand on.
"It was especially gratifying to be part of the team that won the 2011 New York State Travel & Vacation Association (NYSTVA) Tourism Marketing award for our campaign."