Tracking ROI through Marketing Automation
Web analytics, performance reports, and leads, oh my! The never-ending data pile that’s scattered in an excel spreadsheet, which you avoid opening at all costs. Sound familiar? For many, measuring the results of their marketing campaigns is one of the biggest challenges. Well don’t fret, because Marketing Automation is here to save the day!
According to Clickz, 59% of B2B Fortune 500 companies have adopted Marketing Automation. But don’t let their big budgets fool you. Many small businesses are opting to use this software now that it has become more affordable and readily available.
Marketing Automation simplifies the process of measuring ROI, allowing you to identify conversions and seamlessly track web data and digital campaigns under a single platform. Here are just some of the unique features that you can use:
- Integrate Google AdWords to monitor leads and sales that result from a specific search query.
- Track social media campaigns’ using a UTM code to see what content drives the most traffic to your website.
- Build a multi-email performance report that measures the success of e-marketing campaigns in terms of the number of opens and click through rates.
- Use the sales pipeline to track the lifeline of a lead and set up deal stages that allows you to follow up accordingly.
With Marketing Automation, tracking your campaign progress and following up with qualified leads has never been easier! At BBG&G, our team of certified Marketing Automation experts can help your business develop strategies for generating, nurturing, and converting leads, and provide real-time reports on ROI.
Source: Clicks, 2015 – http://www.clickz.com/clickz/column/2400796/59-of-b2b-fortune-500-companies-use-marketing-automation
