Messages are everywhere. Real persuasion is another matter entirely.
Your brain receives 938,000 messages each day. So, it's not surprising that people forget much more information than they remember. If it’s not memorable and effective in speaking to you, it’s not going to resonate. BBG&G doesn’t just buy media and “get your name out there,” ... whatever that means. We develop an understanding of your target audience and find the points and appropriate media that resonate with them. You’ve got something of value to offer, and when the right people understand what that is . . . now your advertising is getting somewhere.
That’s how we do it at BBG&G.
Integrated Media Planning & Innovative Strategy
With over 25 years of media planning and buying experience, we know how to combine new and traditional media for the most effective results. Our strategic planning process guides our selection of the media channels most relevant to your customers throughout the critical points of their buying cycle – leveraging traditional media like TV, print, and radio, as well as digital, emarketing, editorial, and social media channels for best efficacy and efficiency.
We enjoy strong, positive, and long-standing relationships with local, regional, and national media that enable us to put together multi-media packages custom designed for our clients.
Out of home advertising (OOH Advertising or OOH Media) is literally advertising that reaches people anytime they are out of their home and on the go. This includes billboards or outdoor advertising; transit posters in train or bus stations and airports; kiosks; advertising on trucks, buses, or taxis; banners in shopping malls; place-based advertising; street furniture; and point-of-sale displays (also known as point-of-purchase). Is OOH right for you? Let’s talk!