People are on the move — and the best marketing is responsive to people who are on the move. People now seek everywhere/anytime access to all kinds of information and tools. They periodically visit and revisit your site from their phone, desktop, or tablet.
In the same way, your customers may also be moving back and forth between Facebook and Pinterest, then checking their email, then streaming music, paying bills, or sending a text.
While all that interactivity may seem overwhelming at first, we have found that solid branding and thoughtful planning sets the course for successful mobile marketing, just as it does for all marketing tactics:
- Define Goals: Who are you building your mobile world for? When will they be there? What information do they need at that point in their search and decision-making? What do you want them to do while they are there, and how will you measure success?
- Create Flexible Solutions: What are the best tactics for reaching your goals? Responsive design? An app? Dedicated mobile? Maybe all of the above?
- Keep it Streamlined and Efficient: We do our best to streamline content management wherever possible, so we can broaden your exposure while maintaining cost efficiency.
With more people viewing content on a smartphone or tablet every day, having a mobile presence is critical for consumer-oriented industries like travel, health care, banking, and more. Let's figure out what's right for you.