Social Media Strategy & Management
The key to success in social media is the distribution of valuable, relevant content and building relationships. Before starting any activity, we monitor your target audience(s) and identify what is important to them, and how you can join in their conversations. Seeing how you can add value for them provides an opportunity to engage your customers and help them to experience your brand in a way that traditional marketing may not allow.
We support our PR strategy and marketing communications with lively, relevant posting managed from a brand central perspective – leveraging the viral power of social media.
We provide strategy, planning, setup, and guidelines, as well as content development, implementation, posting, consultation, management, and analysis. We can either function as your ‘in-house social media department,’ or provide just the amount of support you need.
- Facebook, Twitter, Pinterest, YouTube, and LinkedIn setup and management
- Facebook Advertising & Sponsored Posts
- Setup and management of review and user-generated content sites such as Yelp, UrbanSpoon, TripAdvisor, Instagram, and more
Have you ever heard the expression that “all publicity is good publicity”? … We didn’t believe it either.
If all you want to do is put your name in front of eyeballs, there are certainly ways to do that. You could spend a lot of money sending press releases to every media outlet in the country. There would be more people saying, “Oh yeah, I think I’ve heard of them.” But let’s be honest: That’s no strategy, especially given the tools and technology available today. Public relations at BBG&G is about what the name really suggests – creating strategic and effective ways for you to build relationships with the publics that are most crucial in driving your success. It’s telling your story through multiple media platforms, and giving your publics the chance to know you and to respond with action. Whether we’re working traditional news outlets, guiding your social media strategies, or helping to steer you through a crisis situation, our job is to connect you to the public in a way that will keep the public embracing you and your business proposition.