Branding
Wagner Technical Services provides a variety of distinctive engineering and infrastructure support services to the utility industry. In addition, lesser known sister companies, Wagner Information Services and Wagner Energy, offer complementary services. Together, the three provide a full range of services to the utility industry. But, with three different brands, customers and prospects were not always clear on all the services the company could provide.
We needed to develop a cohesive brand for these three companies that would make sense to prospects and clarify the services and products available within the Wagner family. We developed three distinct, but cohesive logos — one for each of the companies they represent.
The strength of their new brand evokes a sense of confidence that the company is up to a wide range of tasks. This was the “look big” effect the company needed to be able to pursue larger accounts.
The Wagner sales team needed a brochure that “told and sold” their technical services, experience, and competitive benefits in a credible and engaging way.
BBG&G; developed a full color 9”x12” corporate brochure that clearly conveys what they do and how they do it. Simplified Project Profiles get into the specifics, and high-quality, engaging photography is used to say the rest.
The Wagner team now has the professional grade marketing material that they had long awaited.
Web/Digital
"Our website was dated, our logo was tired, and we had no professional-grade marketing materials.” —Gerry Wagner, President"
Often misperceived as being too small to handle large projects, it was important that Wagner’s website depicted a company that is up to the task, in a big way. BBG&G; took the time to understand the technical side of Wagner, so as to communicate their potential value to their audience in a clear and relevant way.
