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Warren County Tourism

Warren County was seeking responsive web redesign and development in order to position itself for the future and provide the kind of fluid, compelling, interactive web experience and seamless access to information today’s viewers demand. We believed a new website would provide an opportunity to fully bring Warren County’s diverse regions to life, and help visitors better understand all there is to do in Warren County.

  • Marketing Strategy

  • Website Design + Development

  • Website Maintenance

  • ADA Compliance

  • SEO Audits

  • Marketing Strategy

  • Website Design + Development

  • Website Maintenance

  • ADA Compliance

  • SEO Audits

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Warren County wireframe collage

Website Redesign

BBG&G designed and built a stunning website that clearly communicates the beauty, variety, and welcoming experiences that await in Warren County. Restructured navigation and streamlined architecture provides for a highly improved user experience.

[BBG&G] put us on a track to focus our regional organizations, develop a county-wide strategy with Lake George at the core and link funding of promotions and events in a non-political way to the strategy. Thank you for your dedication and effort!

Joanne Conley

Tourism Director, Warren County Tourism

We focused our creative services on developing a visually attractive, vibrant and easy-to-navigate website that is responsive and mobile-friendly, safe and secure, ADA compliant, and integrated with social media, all the while delivering content to inspire travel. The website was also built with a highly user-friendly WordPress CMS.

Warren Website Brand Guide - Fonts and colors
Warren Responsive Website Mockup

Within one month of the SEO improvements, Visit Lake George site saw a 37% increase in the search engine optimization score

Market Research

BBG&G was also tasked to work with Warren County to plan new initiatives for the future and how to best allocate resources to fuel tourism, benefiting area residents in terms of jobs and business opportunities.

We worked closely with the Tourism Committee, Tourism Department, and business partners throughout the county to strategically analyze the travel market in Warren County. We conducted site visits, stakeholder surveys, peer set comparisons, and assessed their operational and marketing strategies. Our multi-tier research program:

  • Addressed the very unique aspects of Warren County, New York as a destination for leisure travel.
  • Evaluated their current destination marketing organization structure, funding, program of work, and overall marketing efforts for the destination.
  • Provided an analysis of Warren County Tourism advertising, sales, and marketing efforts to determine the highest and best use of Warren County Tourism funding and return-on-investment for the community.
  • Established a current Warren County visitor profile including key demographics, behavior, and spending patterns.
  • Identified key attractions and features/amenities within the destination.
  • Developed strategies that will effectively promote the Warren County region in the future, as well as identify opportunities for growth.

Throughout the planning process, we rallied community stakeholders around a focused effort to recognize existing successes and define opportunities for improvement.

We made sure our report included tangible media strategies and marketing tactics that the Tourism Department could implement upon receipt.

Awards

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Platinum AVA Digital Award

Website

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Platinum dotCOMM Award

Website