Welcoming Chinese Travelers to Rockland County

Chinese travelers make up a massive portion of American and worldwide tourism. China has the world’s largest number of outbound tourists, whose total consumption overseas reached $109.8 billion in 2016. New York was one of the top ten cities that the highest spending Chinese travelers visited.

Naturally, Rockland County Tourism wanted to position themselves as a must-see destination for that audience. Starting with a solid recognizable brand, we developed a training program to help prepare local businesses to be China Ready, developed a fully translated micro-site, and advertised through key Chinese media outlets.

BBG&G Advertising & Public Relations
BBG&G Advertising & Public Relations
BBG&G is a full service advertising, marketing and public relations agency serving a wide range of local and regional clients within a broad range of industries. Branding, Strategic Planning, Advertising, Video & TV Spots, Automated Marketing, Social Media & Public Relations, Web/Digital, Search Engine Marketing (SEM), CMS, Mobile, Analysis & Reporting. We are based in Campbell Hall and Poughkeepsie, NY.