I know what you’re thinking, I don’t craft and I’m not getting married, so why should I be on Pinterest? The truth is, Pinterest is a viable tool for businesses that can help you position yourself as an authority in your field. People generally make a connection with photos and Pinterest is all about photos. Think about it, aren’t you more apt to purchase something if you see a photo of it?
Pinterest allows you to create boards. These boards enable you to collect and share intellectual property in an organized fashion. Followers then save, comment on, like, or re-pin your posts to their own boards. If you create boards with accurate, useful, fun, and educational information, prospects and customers will visit to gain resources. It’s a perfect place to easily house articles, visual depictions of your work, blogs, and even videos.
Pinterest drives traffic to your website through direct links and places more data about your company onto the web for organic search. In addition, it helps you to expand your reach to a unique audience that you may not reach through other traditional or social media resources.
‘Info graphics’ have become a popular way to communicate information, how to’s, and tips at a glance. Not sure what an infographic is? Here’s an example
And, don’t fret, there are many applications to help you easily and quickly create an infographic. Some of the more common are easel.ly, Piktochart and Venngage.
Pinterest is the fastest growing social media platform. According to www.techcrunch.com, the platform broke a record by reaching 10 million monthly unique visitors in just nine months and continues to grow. The average order placed by Pinterest shoppers is $169, the average from Facebook is $95 and the average from Twitter is $70. (richrelevance.com).