3 Strategies for Nurturing Tourism Leads

They’ve filled out your website form, received your latest travel guide, but they still haven’t made the move to book a vacation? Chances are you may not be nurturing your travel leads effectively. According to MarketingSherpa, 79% of leads never take that next step at placing a reservation. Don’t let your prospects become another statistic! Ditch the stale marketing technique and deliver a personalized message to potential travelers that will make them want to take action. But before you put a plan in action, make sure you follow these key touch points.

Map Travelers Journey

Each stage of a traveler’s journey demands unique content. By outlining their planning cycle, you can better understand their mindset and deliver strategic messaging that gets results.

Segment Audiences Into Lists

Don’t lump all of your prospects into one large database. Organize them by specific categories, such as age, and the type of travel they are most interested in. Then deliver a tailored messaging to each group that speaks to their needs.

Put a Face to Your Brand         

Add a human touch and make the sender of your latest e-blast an employee. This will allow your prospects to build a connection with a qualified sales team member. Don’t forget to include their signature and a photo.

Happy Nurturing!

Deborah Garry & June Musollino

Owners / Nurtures