3 Tips for Promoting Your Blog Content
It won’t matter how perfectly compiled your killer blog post is if it isn’t read by your target travelers. Traffic opens the opportunity for conversation, which can lead to increased subscribers (and ultimately, increased visitation). That’s why experts say you ought to spend as much time promoting your content as you do creating it.
Here are three key tips for promoting your content to expand your reach.
- Utilize Pre-Existing Fan Bases
All this takes is a little networking. When compiling your content, ask another relevant blogger who you follow for a quote that enhances your message, gives it credibility and puts that blogger in the spotlight.
Then, when you share your blog content on social media, tag the expert in the posts. It’s likely they’ll share or re-tweet it to their own fan base. They may even send it out to their email list. Win-win!
- Create Eye-Catching Visuals
Hire a professional graphic designer to develop an eye-catching cover photo for your blog post, as well as a PDF summary of your content. Then share it on Tumblr, Pinterest and other social media websites, using it as an opt-in incentive to increase email subscribers.
- Make the Most of Social Media
Your social media fans have already opted in to hear what you have to say – so give it to them! Share everything, multiple times throughout the month.
Keep the information looking fresh; even if it’s a repurposed archive, by creating multiple variations of the snippet you’ll share when you post the content on social media. Use different titles and photos, and change up the wording of the description using quotes or stats from within the blog.
Lastly, encourage your fans to share your content with their friends, and make doing so one-click easy for them with click-to-tweet and Pin It buttons.
