3 Ways To Use Inbound Marketing To Win Your Ideal Customer
With the development of new technology, traditional marketing on its own has become less effective. Consumers can now use their DVR to skip through commercials, unsubscribe from an email list, and X out of an online advertisement with the simple click of a button.
So what does this mean for business? It’s time to give consumers what they want, when they want it. That’s where inbound marketing comes in. HubSpot defines inbound marketing as gaining the attention of prospects by creating and sharing content that peaks their interest. This includes interacting with customers on social media, and providing valuable content such as blogs, videos, and e-books.
Unlike outbound marketing, which pushes products or services, inbound marketing allows customers to come to you, because your product or service is something that they are truly interested in. By not interrupting customers with your message, you gain their attention organically, and attract qualified leads that are eager to learn more.
So how can you convert prospective buyers, and turn them into lasting customers? Here are 3 tips to help you win over your ideal customer.
Create a Buyer Persona
Identify your ideal customer, and highlight their needs, and wants. Research to see what they are most interested in, and the different stages of their sales cycle. This will give you key insight into what content will work best, and what channels to deliver it through.
Provide Value
Consumers don’t want to be sold to 24/7. Give them information that can help them along the way, such as tips or a how to guide in the form of an eBook, blog or video. By building a positive relationship, they will view you as a trusted source, and are more likely to come back for more.
Educate & Entertain
How can you keep your customers engaged? Let them know about the latest industry trends and what’s going on behind the scenes. Putting a humorous spin on things is also great a way to better connect with your audience. The key is to humanize your brand and use an upbeat, fun tone that gets them interested in what you have to say.
