3 Ways To Use Inbound Marketing To Win Your Ideal Traveler
With the development of new technology, traditional marketing has become less effective. Consumers can now use DVR to skip though commercials, unsubscribe from an email list, and X out of an online advertisement with the simple click of a button.
So what does this mean for tourism? It’s time to give travelers what they want, when they want it. That’s were inbound marketing comes in. HubSpot defines inbound marketing as gaining the attention of prospects by creating and sharing content that peaks their interest. This includes interacting with customers on social media, and providing valuable content such as blogs, videos, and e-books.
Unlike outbound marketing, which pushes purchase options, inbound marketing allows prospective travelers to come to you, because your destination is something that they are truly interested in. By not interrupting customers with your message, you gain their attention organically, and attract qualified leads that are eager to learn more.
Here are 3 tips to help you win over your ideal travelers.
Create a Buyer Persona
Identify your ideal traveler, and highlight their needs and wants. Research to see what they are most interested in, and the different stages of their traveling cycle. This will give you key insight into what content will work best, and what channels to deliver it through.
Provide Value
Travelers don’t want to be sold to 24/7. Give them information that can help them along the way, such as tips or a how to guide in the form of an eBook, blog or video. By building a positive relationship, they will view you as a trusted source, and are more likely to come back for more.
Educate & Entertain
How can you keep your travelers engaged? Let them know about the latest industry trends and what’s going on behind the scenes. Putting a humorous spin on things is also great a way to better connect with your audience. The key is to humanize your brand and use an upbeat, fun tone that gets them interested in what you have to say.
