4 New Facebook Features that will Increase Engagement

By: Kayla, Account Executive / Communications Specialist | September 5, 2018

Augmented Reality Ads

Facebook is integrating augmented reality ads in Messenger and the News Feed. Michael Kors is one of the firsts to take advantage of this new ad feature. Users see what looks like a typical ad, but there is one difference – a “Tap to try on” option. When it’s selected, users have the ability to virtually try on a pair of sunglasses that they like! Then, they’ll see a “Shop Now” option that will lead them to the website where they can buy those sunglasses. Other brands – such as Sephora, Wayfair, and Bobbi Brown – are planning to test out these ads.

Collection Ads – A Seamless Browsing Experience

This feature allows people who tap on your ad to browse multiple products or learn more about the features of a specific product. Check out how Adidas and Tommy Hillfiger are using this Facebook Collection Ads to showcase several products at once:

Creative Ads Manager Tool

Facebook is adding a creative tool feature into ads manager that will allow users to create ads within Ads Manager. Some features include:

• Templates: This offers fully customizable ad templates comprised of stickers, text and shapes to make ad creation more efficient.
• Shapes, Stickers & Logos: With this feature you can add your brand's logo, stickers and shapes to customize your ad and showcase important information about your business.
• Text Overlay: This feature allows you to incorporate text within your ad. You can select different fonts and adjust the text's positioning and opacity.
• Text Policy Checker: With the text policy checker you will get a notification when the amount of text in your ad satisfies or exceeds Facebook's guidelines.

Facebook Live Creative Kit

Facebook Live is an important feature that every marketer should have in their toolbelt. Now, Facebook is making it even easier for brands, companies and influencers to personalize their Live videos. The Live Creative Kit is a way for you to build a custom theme that will make your live broadcasts branded and more fun! You can add intros to your live broadcasts, outros that conclude them, custom live stickers that viewers can use to interact, and graphic frames to create a consistent brand. See how to get started below:

Did you know that people spend 3x more time watching a Facebook Live video as compared to pre-recorded videos? Watch a video from our award-winning Facebook Live video series for Dutchess County Tourism.