5 Steps to Better Marketing This Year

We all know that the new year is a time to make resolutions. It’s a time to continue good practices, make a change, accomplish a personal goal, or improve. In honor of the new year, we’ve put together 5 steps to help you better your marketing this year. The video below will outline how to:

1. Leverage User-Generated Content. Highlight your customers’ experiences by leveraging user-generated content (UGC). UGC is more authentic and trustworthy because it comes from a brand’s customers and advocates.
2. Make More Interactive Content, Especially Video. Live videos keep audiences watching 3x longer than pre-recorded videos. Facebook Live videos produce 6x of the interactions as pre-recorded videos.
3. Use Chatbots to Increase Sales. A chatbot on your website can boost sales because of its 24/7 availability and fast responses. 82% of consumers claim that instant responses to their questions are critical when contacting brands.
4. Create Shoppable Posts. 72% of Instagram users have made purchases on the app. 70% of Pinterest users go to the app to find new products. Offer consumers a direct path to your product or service with posts that lead to shopping pages on your site.
5. Join the Smart Speaker Conversation. The installed base of smart speakers in the US grew from 47.3 million units in 2018 to nearly 91 million in 2021. In 2022, it is forecasted to grow to approximately 95 million units.

By Kayla, Marketing Manager | January 9, 2023

Sources:
https://everyonesocial.com/blog/user-generated-content-statistics/
https://www.business2community.com/marketing/does-your-2020-marketing-strategy-include-conversational-marketing-02257726
https://www.statista.com/statistics/967402/united-states-smart-speakers-in-households/