5 Ways to Grow Your Email List
Screaming “Join Now!” is not enough. Here are 5 proven ways to grow your email list.
- Make the sign-up as quick and painless as possible
Every extra step in the process is one more chance you’ll lose a subscriber. Ask for as little information as possible in an easily-accessible sign-up form, such as a pop-up lightbox.
- Be Clear to Build Trust
Explain exactly what it is you’re offering and how often they’ll receive it. Include an anti-spam policy, and show your credibility with the number of current subscribers or subscriber testimonials.
- Offer Opt-In Incentives
Make signing up a requirement for irresistible incentives like free eBooks, exclusive webinars, subscriber-only discounts or a link to read the rest of an article excerpt.
- Incorporate Sign-Ups Within Your Social Media
Add a sign-up form to your Facebook, incorporate social sharing buttons alongside your content and mention influential Twitter users in your newsletter before tweeting about it.
- Leverage other people’s lists
Cross-promote with other businesses in your niche, by offering your services in exchange for a few mentions in their popular newsletter, or guest blogging.
