63% of companies that are outgrowing their competitors have adopted Marketing Automation*

Is your travel business growing faster than the competition? If the answer is no, now it can be. As travel destinations rely more and more on digital platforms to generate traffic, Marketing Automation is a must-have tool. In a nutshell, Marketing Automation enables you to track qualified potential customers through multiple channels (email, website, social, Adwords, digital advertising, and blogging), increasing sales and optimizing ROI.

Better yet, you don’t have to invest time and staff to reap the benefits of Marketing Automation.

AN EXCITING NEW SERVICE
BBG&G is proud to announce that we are certified Marketing Automation experts. We are one of the few agencies in the region to offer this specialized service. Our program is able to work on its own, or with your existing CRM (Customer Relationship Management) Program to increase conversions and decrease waste.

As your Marketing Automation team, BBG&G makes it easy for you to adopt this must have technology with its full array of state-of-the-art tools, providing these benefits:

• Generating Leads
• Converting Leads to Sales
• Proving ROI

MAKE YOUR INTERNET MARKETING SMARTER
You can finally really see what’s working and what’s not. Watch your contact list grow to qualified, interested leads. Segment them by interests, preferences, individual characteristics, or however it makes sense for you to classify customers. Know when to reach them, what to communicate, and how to engage them. What’s more, you’ll be able to react to it all in real-time.

Our program allows us to utilize Behavior-Based automation to deliver engaging content that a lead has shown an interest in.

Why is that significant? 97% of web visitors won’t bother to fill out a form. But Marketing Automation enables you to identify those leads and then follow-up with a targeted email message based on the pages they visited, driving more leads through your sales funnel. This enables you to spend more time booking business with qualified leads and less time on unqualified ones.

PROVING ROI 
At the end of the day, we can sit back and review what you gained from your campaigns and what improvements need to be made. We are able to provide you with a number of campaign analytics that review end-to-end ROI — in real time, when it matters most.

• Email Analytics: Now you can know which emails are working and which are not with more detail than before. We can show you stats like clicks, opens, bounces and deliveries to help you get the most from your messaging while showing you where a customer is in the sale process.
• Campaign Tracking: Measure your website visitors’ conversions from that first visit through to a conversion. You will be able to see the end-to-end conversion cost and revenue to help arrive at the ROI of your efforts.
• Google AdWords: Discover the true cost of a qualified lead using paid search. Tracking your paid search campaigns, examine robust keyword data and AdWords costs to see how it impacts your bottom line.

BE THAT 63% THAT HAS THE COMPETITION QUAKING IN THEIR BOOTS

At BBG&G, we’ve been waiting for Marketing Automation to finally become a reality. We knew it was only a matter of time before the technology caught up to our wish list. Now that it’s here, we can’t imagine what we ever did without it.

*SOURCE: The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study, Nov 2013.