image001

John S. Burke

Catholic High School & Burke Catholic Academy

The premier co-ed, private school in Orange County, John S. Burke Catholic High School and Burke Catholic Academy rounds out top academics with life skills like confidence, character, and compassion. Founded in 1899, Burke Catholic has a long history of providing strong educational, spiritual, and civic formation for its students.

  • Marketing Strategy

  • Social Media Management

  • Website Design

  • Emarketing

  • Creative + Brand Updates

  • Marketing Strategy

  • Social Media Management

  • Website Design

  • Emarketing

  • Creative + Brand Updates

Burke Catholic digital ads

Brand Refresh + Digital Ads

BBG&G refreshed the BC brand to attract a more discerning, sustainable, diverse, and wider population. We established a brand identity that is current and sophisticated and created brand guidelines to ensure consistent colors, fonts, and graphic treatment, to be used across all media properties and channels.

We implemented several digital ad tactics to reach new audiences, including SEM, display ads, site retargeting, and paid social media ads. BBG&G targeted parents of school-age children, residing within 25 miles of BC, with a household income of $250K+. The primary goal of the brand awareness campaign was enrollment conversions.

Burke Catholic Brand Guidelines - Colors
Burke Catholic Brand Guidelines - Fonts
Burke Catholic Brand Guidelines - Key Messages

Social

BBG&G established a foundation for Burke Catholic to have a presence on Social Media. We utilized branding and messaging research to create content that resonated with their audience, consistently posted informational content on the accounts to establish credibility, and grew BC’s following by engaging with followers and viewers.

uabb-device-phone

Kayla helped to effectively gather and analyze data from our target markets to enhance our marketing program and entice future Burke Catholic families. I recommend BBG&G to any business or organization seeking a mission–driven and technically excellent marketing firm.

John Douthit

President, John S. Burke Catholic High School & Burke Catholic Academy

Burke provides enhanced educational opportunities for its students through high-quality academics, a smaller class size, a strong school spirit, active extracurricular activities, and a dedicated teaching staff. These positive points of differentiation lead to a 100% graduation rate, a 100% college acceptance rate, and high scholarship awards.

71% increase in Instagram page visits YOY

828% increase in Instagram page growth since incorporating Reels

110% increase in Facebook page visits YOY

384 conversions and 890 actions taken throughout digital campaign, with Admissions page seeing the most interactions

5-month digital ad campaign delivered 868k+ impressions and 2,500 website clicks

Awards

Service Industry Advertising Awards icon

Gold Service Industry Advertising Award (SIA Awards)

Burke Catholic Integrated Marketing Campaign

Recognizing the creativity and communication accomplishments of the service industry.