SEO Management & Audits
Challenge
In today's digital landscape, search engine optimization (SEO) plays a crucial role in the success of businesses’ online presence.
- 3% of web experiences start on a search engine (mainly Google searches, images, and maps).
- Organic traffic is responsible for 53% of total website traffic.
- 75% of people will never go past the first page of Google.
The challenge is clear: in a digital, search engine-driven world, businesses must optimize their online presence to ensure visibility, relevance, and ultimately, success.
Solution
Our SEO management and audit services comprises a streamlined four-step process designed to enhance our clients’ website's performance:
- Crawl and Report (Month 1): We conduct a comprehensive site crawl and create a detailed report, providing a snapshot of the website's current SEO status.
- Review and Plan (Month 1): We review the initial crawl results and develop a strategic plan for updates and implementation.
- Implementation (Month 2 - 3): Over the next two months, we implement the recommended updates, ensuring the website aligns with best SEO practices.
- Reassessment (Month 3): At the end of the third month, we re-run a site crawl to create an updated report. This report allows us to assess the impact of the changes made and compare results against the initial audit.
After the initial audit and SEO implementation, BBG&G runs monthly SEO audits to stay proactive and adapt to evolving search engine algorithms.
Results
By implementing a comprehensive SEO strategy and continuously optimizing it, our clients have seen an enhanced online presence, increased organic traffic, and improved overall site health.
Millbrook Vineyards & Winery
Tech & Meta: These results are based on use of meta tags, page titles and attributes, H1 & H2 tags and other headings, strong and bold tags, images with alt attributes, page file size, URL length and number of subdirectories.
Structure: Tracks frequency of internal and external links, redirects, broken links, anchor text, number of pages, page levels, and sitemap structure.
Content: Results pages on text quality, keywords, paragraph length, pages with too much or too little text, key- words used in heading matching keywords used in body text, filler text and images, duplicated content.
+ 38% since first crawl
Tenement Museum
Helen Hayes Hospital
+ 27% since first crawl
+ 44% since first crawl
Warren County Tourism
WBEC Metro NY & Greater DMV
+ 22% since first crawl
+ 52% since first crawl
Millbrook Vineyards & Winery
+ 38% since first crawl
Helen Hayes Hospital
+ 44% since first crawl
Tenement Museum
+ 27% since first crawl
Warren County Tourism
+ 22% since first crawl
WBEC Metro NY & Greater DMV
+ 52% since first crawl
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