Royal Carting Service Co. and its sister company Welsh Sanitation Service have been the premier waste management service provider in the Hudson Valley since 1955. The family-owned and operated company has grown to over 200 employees that span generations and is committed to delivering reliable, socially-responsible waste management services.
Social Media Management
Content Marketing
Creative + Design
Emarketing
SEO Management
Website Maintenance
Social Media Management
Content Marketing
Creative + Design
Emarketing
SEO Management
Website Maintenance
Goals
In 2024, Royal Carting teamed up with BBG&G to lead their marketing efforts, including social media management, web maintenance, SEO, content marketing, ad development, and emarketing.
BBG&G’s goals:
- Position Royal Carting as the top choice in waste management
- Share the Royal Carting story and communicate its value to newer residents
- Boost awareness of services and highlight what sets Royal Carting apart
- Expand social media reach and engagement
- Drive more traffic to the website
Creative + Design Services
BBG&G consistently creates and develops a range of assets for Royal Carting, including print ads, social media graphics, monthly bill banners, and website design elements.
Royal Carting SEO Results
Welsh Sanitation SEO Results
+ 15% since first crawl
+ 8% since first crawl
Royal Carting SEO Results
+ 15% since first crawl
Welsh Sanitation SEO Results
+ 8% since first crawl
SEO Management + Implementations
In January 2024, BBG&G crawled and thoroughly examined both the Royal Carting and Welsh Sanitation websites, compiling a comprehensive report summarizing the SEO findings, and proposing necessary improvements. Since then, we executed various updates across the sites, including the optimization of page titles, meta descriptions, headings, and alt descriptions.
Content Marketing + Emarketing
BBG&G crafted thematic and timely monthly blog posts to drive website traffic. Additionally, we developed quarterly newsletters to highlight key moments for customers. BBG&G also created Mailchimp templates for the Royal Carting team to use for special announcements and service delays.