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Museum Association of New York (MANY)

BBG&G Integrated Marketing collaborated with the Museum Association of New York (MANY) on the MANY Agora Project, which spans across New York State to explore democratic principles and engagement through the lens of local history. The project, anchored by the Smithsonian Institution Traveling Exhibition Voices and Votes, connects 12 museums across the state, each curating unique exhibitions to bring American democracy to life within their own communities.

Website Design + Development
Social Media Strategy
Social Media Ad Campaign

The Challenge

Lack of centralized, user-friendly digital presence for showcasing all 12 participating museums and project timelines.
Limited visibility on social media platforms, hindering awareness and audience engagement.
The need to craft engaging web elements like interactive maps and forms to boost interaction and increase email sign-ups.
Driving online traffic to offline events at the museum locations across New York State.

Website Design + Development

BBG&G developed a highly functional and visually engaging website to serve as the digital centerpiece of the project. Key features included:

CMS Setup using WordPress, allowing full customization and scalability to meet the project’s evolving needs.
A user-friendly layout that displays museum information, tour schedules, and dynamic project updates.
The integration of interactive tools, including a responsive tour map showcasing the exhibition sites, and forms to collect email addresses for newsletter campaigns.

The sleek design is not only aesthetically appealing but also emphasizes accessibility to ensure users can seamlessly explore the richness of the AGORA initiative.

MANY website mocked up on a desktop, laptop, tablet, and phone

Our organization needed to create a functional website as a landing page for a state-wide project. BBG&G delivered on that product and created an aesthetically pleasing and easy to navigate website.

They were patient as we had to make several small changes to accommodate the evolving needs for the project. Members of our team had limited website management experience and they were very thorough with their explanations and made sure we felt comfortable and confident when we reached the point where we could manage the website on our own.

They have been incredibly helpful and I recommend them to anyone looking for an efficient and effective team to build their website.

Ren Lee

Agora Project Fellow, Museum Association of New York

Mobile mockup of Museum Association of NY ad

Social Media Strategy

BBG&G devised a robust social media strategy to amplify the project’s reach, celebrating the diversity and stories behind the exhibits. This included:

Content Calendar Creation: A comprehensive schedule of posts highlighting each museum, their exhibitions, and the overarching theme of democracy. This ranged from “Did you know?” trivia to historical anecdotes, ensuring informative and engaging posts.
Cross-Platform Campaigns: BBG&G harnessed the power of Instagram, Facebook, and LinkedIn to create compelling content tailored to each platform. These efforts included behind-the-scenes reels, carousel posts showcasing artifacts, and vibrant event spotlights.
Community Engagement: Reposts of user-generated content, live Q&A sessions, and polls were implemented to foster a sense of belonging and interactivity among the audience.

Social Media Ad Campaign

BBG&G devised a targeted paid campaign to boost traffic to the website and encourage event participation. The ad campaign featured:

Exhibit-Specific Ads: Ads showcasing the brilliance of each exhibit, such as the National Women’s Hall of Fame or Michigan Street African American Heritage Corridor, with localized targeting for maximum reach.
Well-Defined Audience Segments: Campaigns targeted history enthusiasts, educators, and cultural groups who would be most interested in the exhibits.
Clear Calls to Action (CTAs): Each advertisement included CTAs like “Plan Your Visit,” “Discover the Story Behind the Exhibit,” or “Learn More at AGORA New York.”