From the CEO’s Desk: A Look Back on 2025
Many of us, across just about every industry, can agree that 2025 was a unique year. It brought change and even challenge, yet was rewarding and worth celebrating all the same.
2025 closes with a lot to be grateful for. Here at BBG&G, we gained new clients, celebrated personal and professional milestones, and expanded our team with new talent.
We’ve built new capabilities in lead generation technology, won more awards for our work, and most importantly, helped our clients achieve business goals and growth in a fluid economy.
We Love to Overachieve for our Clients
In 2025, our clients again achieved ROI above and beyond industry benchmarks in their digital and social marketing, as well as SEO optimization, at costs below the industry average.
Tenement Museum
SEM ads achieved a 54.37% CTR — over 11 times the tourism industry benchmark of 3–5% and display – and social campaigns during the holiday period garnered a 260% return on investment. Digital campaigns won a Gold dotCOMM award.
Remington Museum
After completing a motorcoach marketing campaign for them earlier in the year, we’re hard at work developing a whole new brand for the Frederic Remington Museum in Northern New York. We can’t provide the full reveal just yet, but stay tuned for a whole new brand and website in 2026!
Milestones worth Celebrating
Sharing our Expertise
We have been active this year sharing our digital, social, and marketing expertise across organizations and business groups – WBEC, WBENC, Enterprising Women, the Peace through Business Program, Leadership Orange, Women M.E.A.N. Business, the New York State Tourism Industry Association, KNOW Media, and more. Extremely rewarding, we see this activity as a way of paying it forward – and learning in the process!
Awards & Recognition
While extremely proud of the awards won for our client work, I’m also gratified by the personal and professional milestones achieved by the team. Ongoing industry certifications and proficiencies, board positions, leadership program completions, and selection by KNOW Media as one of the 100 Women to Know in America for 2025. Gold Awards for Social Media content and Digital Marketing. It’s been a full year!
New Team Members
Our strategic savvy and creative expertise were enhanced this year by the addition of Olympia, Will, and Nikka to our creative team.
Looking Ahead
We are excited about what lies ahead for us in 2026! We are ready to bring our agile marketing tactics, automated lead generation capabilities, and creative marketing expertise to our clients and new opportunities to empower their businesses and growth.
Happy 2026!
